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Product Marketing Manager

E-mail : Product Marketing Manager

Ricoh Innovations is looking for a Marketing Manager to be responsible for developing marketing and positioning strategy for the company’s current product offerings and those in the incubation pipeline. The applicant is expected to have a deep understanding of the challenges behind claim/need alignment and message/perception alignment, and be able to create positioning strategies alongside other company executives and staff.


We are a close-knit team of engineers, designers, product owners and business developers working towards new generation of computer vision products based on our event-driven, just-in-time video analytics architecture. Our approach is unified across edge and cloud, enabling custom fits for different business environments. Applicants are required to have marketing experience with cloud-based services, B2B enterprise solutions, and IoT or video surveillance products.

The successful candidate is expected to have competency and hands-on experience in development of new product concepts, business models and channels. Experience with lean startup Customer Development Model (CDM) or similar framework is a requirement.



  • Gather and analyze customer insight and market trends
  • Recommend marketing and business development strategies
  • Create decks, one-pagers and other “pitch” materials for new concepts
  • Oversee press releases, advertisements, and product marketing materials
  • Ensure alignment of messaging with product capabilities and objectives
  • Championing and deploying UX to ensure product viability
  • Expand product solutions and offerings
  • Take calculated risks based on data-driven analytics.
  • Work to educate, inspire and win more customers


Qualifications/Skills required

  • Qualification in marketing management of tech products or equivalent
  •  5+ years of related experience
  • BS/MS degree in Marketing or Business Administration, or equivalent experience
  • Knowledge of data-driven marketing techniques
  • Direct work experience as marketing manager
  • Knowledge of both theoretical and practical aspects of marketing
  • Knowledge of CRM and direct marketing techniques and tools


Desired Skills

  • Critical thinking and problem solving skills
  • Adaptability and cognitive flexibility
  • Customer interviewing
  • Great verbal and communication skills
  • Effective presentation design
  • Teamwork


About Ricoh Innovations Corporation (RIC)

Headquartered in Cupertino, CA our dynamic and diverse work environment reflects Silicon Valley’s invigorating combination of intellectual energy, technical expertise, and entrepreneurial spirit. World-class user experience, technology and business professionals collaborate in delivering easy to use, technology differentiated products to the market. We work in partnership with a broad range of leading universities and forward-thinking companies, and as part of the Ricoh group we work closely with teams from around the globe including Japan and Bengaluru India where our subsidiary, Ricoh Innovations Private Limited is located.


Ricoh Innovations Corporation is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, disability or veteran status.