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Product Marketing Manager

E-mail: Product Marketing Manager

Position description:

Ricoh Innovations is developing cutting edge, IoT and machine learning based solutions for enterprise. With strong differentiation in computer vision and data services, we’re well on our way -- but we need more people who can help us write, tell, and sell that story and discover the right enterprise customers. If you’re as excited about innovations as we are, Ricoh Innovations is the place for you.

 

In this role, you will to be responsible for developing marketing and positioning strategy for the company’s current product offerings and those in earlier incubation stages. The applicant is expected to develop a deep understanding of the problem statements and solution statements, and be able to create positioning strategies alongside other team members.

 

We are a close-knit team of product owners, researchers, engineers, designers and marketing staff driving high value and defensible computer vision solutions that directly address our enterprise customers’ needs.

 

Responsibilities:

  • • Responsible for building out and communicating our product value to internal and external audiences
  • • Recommend and implement marketing strategies
  • • In collaboration with the product and business team, drive the creation and execution of messaging, copy, marketing contents including graphics and product photos
  • • Create integrated marketing campaigns including email, social, search and promotions that drive commercial results and customer affinity. Track and report on campaign performance and make ongoing optimization recommendations
  • • Create decks, concept videos, one-pagers and other “pitch” materials along with designer for new concepts
  • • Research the market through customer/prospect interviews, surveys and other insight discovery activities, and make actionable recommendations to the team
  • • Communicate with rich emotional campaigns that resonate with customers. Work to educate, inspire and win more customers.
  • • Manage external agencies and contractors as needed

 

Qualifications:

  • • 5+ years in product marketing or brand management of tech products or equivalent
  • • Hand-on experience in producing marketing assets and implementing campaigns
  • • Familiarity with modern marketing tools appropriate for emerging and high growth businesses
  • • Knowledge of data-driven marketing techniques
  • • Required to possess marketing experience in B2B enterprise solutions
  • • Experience working in lean startup approach and development process is a plus
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Desired quality:

  • • Ability and desire to deeply understand our businesses and customers we serve
  • • Critical thinking, problem-solving skills, attention to detail to ensure quality and timely delivery
  • • Adaptability, cognitive flexibility, good verbal and communication skills, team player
  • • Customer interactions and interviewing
  • • Effective presentation design

 

Company

Ricoh Innovations is an open innovation and incubation subsidiary of Ricoh Company Limited. We collaborate with business partners, startups, universities, and research laboratories to build, invest, and grow innovative technologies and new business opportunities globally.   Ricoh Innovations designs and delivers easy-to-use, technology-differentiated Smart Vision solutions that empower digital workplaces.   We are headquartered in Cupertino, California, but our dynamic and diverse team of world-class technology, user experience, and business professionals span across Silicon Valley, Japan, and India.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender or national origin.